Fitting that the New York Times profiles a certain Japanese auto maker’s pursuit of world domination two weekends ago that one weekend ago Berliners walk outside to be assaulted from every direction by billboards with exactly the same funhouse, post-modern idiot-ready message, “Look, people are looking at this car just like you are right now.” As Ed confirms, in some kind of covert overnight operation that was unveiled last Saturday morning, the campaign has “taken up about 95% of all advertising space in this city for most of this week, and which will, if there’s any justice, disappear tomorrow when the car is actually introduced”. If you guessed that Toyota Germany’s boss of marketing said “Book everything that is visible from the street”, you’d be right; that’s exactly what he said. I’m wondering, though, if this was really the right move, how any self-respecting, prospective car buyer (sheep) would work up the nerve to buy this thing after all this neural ambient annoyance we have suffered so far. But maybe I’m overestimating the average prospective car buyer. I hate when I do that.
Stumble it!
HACKESCHER MARKT S-BHF LIVE
Don’t kid yourself. Toyota is targeting all the sheep in the country. I was wondering because they bombed all the advertising space in Aachen too. As for how it is going to help with the selling is another thing. The market for selling cars has dropped in the first months of the year. And good advertising seems to be aaaallll about beeing annoying
At least for the masses……. or something like that.
Momo.sit, true enough, but me thinks over-saturation surely has plenty of unwanted backlash potential. Course, maybe that’s a calculated risk. Obviously, I don’t know anything about the ins and outs of marketing, which is pretty much ok with me.
I haven’t noticed anything down here, but maybe that’s because there’s a huge BMW plant in town. Who knows?
i like the advert where the auris is about to pounce on the woman and shows her what’s under the hood!
yeah, wi11, anyone who tries to tell me that one is not about sex is not paying attention. Clever, though, because it’s usually accompanied by the one with a dog in the same place as the women. Of course, the Auris is probably omnisexual.