Fitting that the New York Times profiles a certain Japanese auto maker’s pursuit of world domination two weekends ago that one weekend ago Berliners walk outside to be assaulted from every direction by billboards with exactly the same funhouse, post-modern idiot-ready message, “Look, people are looking at this car just like you are right now.” As Ed confirms, in some kind of covert overnight operation that was unveiled last Saturday morning, the campaign has “taken up about 95% of all advertising space in this city for most of this week, and which will, if there’s any justice, disappear tomorrow when the car is actually introduced”. If you guessed that Toyota Germany’s boss of marketing said “Book everything that is visible from the street”, you’d be right; that’s exactly what he said. I’m wondering, though, if this was really the right move, how any self-respecting, prospective car buyer (sheep) would work up the nerve to buy this thing after all this neural ambient annoyance we have suffered so far. But maybe I’m overestimating the average prospective car buyer. I hate when I do that.Stumble it!